A digital marketing agency is a business (like us!) which assists other companies with their online marketing efforts. Agencies can be as involved as the client would like. For some of our clients we handle all digital projects but for others we only provide ideas and recommendations through consulting. Our goal is to be an extension of our clients’ teams, support internal marketing teams with specialized digital services.

B2B stands for Business-to-Business. This type of marketing refers to businesses who sell products or services to other businesses. For example, at EMarketing And Solutions we work with other businesses to produce stellar digital marketing campaigns. B2C stands for Business-to-Consumer, or businesses that sell their products or services to individual consumers. While all facets of digital marketing can apply to both B2B and B2C, the strategy will differ.

There are a variety of tactics which make up digital marketing. At EMarketing And Solutions, our digital experts tackle:

• Search Engine Optimization (SEO)
• Display Advertising
• Search Engine Marketing (SEM)
• Content Marketing
• Research
• Email Marketing
• Social Media Management
• User Experience (UX) Testing

Not every business will benefit from each type of digital marketing, so it is essential to think about your audience. That being said, one area of digital we think every business should take advantage of is performance reporting. Whether you’re doing SEO, content marketing, SEM or social media, you can’t make data-driven decisions if you’re not analyzing the metrics.

What is the purpose of digital marketing, and how can digital marketing help my business?

Do you have an audience that spends time online? Nowadays, the answer is yes for just about every business. Digital marketing will help you reach your target audience online and drive valuable conversions. Digital marketing is so versatile, it can be tailored to suit just about any brand!

There are so many benefits to digital marketing! The underlying goal of digital marketing is to bring more qualified users to your website. Through a mix of digital marketing tactics, you are able to guide users through their online journey, resulting in more conversions for your business.

The beauty of digital marketing is that all of the tactics work together in harmony. An effective digital marketing strategy will also reinforce your traditional marketing, providing your target audience with cohesive messaging.

There are also a number of benefits to digital marketing over traditional marketing. Digital marketing is flexible. With digital, you have the ability to make changes over the course of a campaign, unlike traditional where you’re locked into long campaigns that are set in stone.

Digital campaigns are also much easier to track because you can set up tracking pixels, create robust event tracking across your website and develop trackable links using utm parameters, which all tie your success directly back to specific campaigns. These pixels allow for remarketing campaigns which target users who have previously visited your website based on the actions they took.

You might think digital marketing can’t be successful unless you come up with a crazy-creative idea. That can certainly help, but the real secret behind success in digital marketing is optimizing your campaigns.

When we say optimizing, we mean testing small changes over time to continuously create better results.

At EMarketing And Solutions, we actively monitor all of our campaigns. It’s nearly impossible to find the perfect combination of keywords or targeting right off the bat, so that’s exactly what we do! We’ve found that it’s these campaigns that perform the best because they’re consistently improving.

Absolutely! The goal of digital marketing is to improve website traffic and online conversions, thus helping you reach your overall business goals. If you’d like to ultimately increase online sales, we would recommend a variety of tactics to reach this goal. These may range from UX research and conversion rate optimization to advanced product schema to social media. When we’re developing a campaign for a client, we get to know their business and objectives, then propose plans to align with those goals.

Planning Digital Marketing Campaigns

A digital marketing strategy is a plan of attack for your digital efforts. We start our strategies with goals and KPIs, then we decide which tactics will lead us to success.

You might think digital marketing can’t be successful unless you come up with a crazy-creative idea. That can certainly help, but the real secret behind success in digital marketing is optimizing your campaigns.

You might think digital marketing can’t be successful unless you come up with a crazy-creative idea. That can certainly help, but the real secret behind success in digital marketing is optimizing your campaigns.

When we say optimizing, we mean testing small changes over time to continuously create better results.

At EMarketing And Solutions, we actively monitor all of our campaigns. It’s nearly impossible to find the perfect combination of keywords or targeting right off the bat, so that’s exactly what we do! We’ve found that it’s these campaigns that perform the best because they’re consistently improving.

Digital marketing platforms are other websites or software used to execute digital strategies. Facebook, Twitter and LinkedIn are all digital platforms which provide marketers with the tools to share their messaging with a desired audience.

This depends on your goals, but there are a few digital marketing tools which are relevant for every business: Google Analytics and Google Search Console.

Google Analytics is a website analytics platform that allows for robust reporting and tracking. Even if you just want to know how many people are visiting your website each month, and which pages they look at, we recommend getting GA set up!

Google Search Console (formerly Google Webmaster Tools) is the direct line of communication between your website and Google. If you’re diving into SEO, you need to have Google Search Console set up so you can understand how Google is interacting with your website. If you’re not going full force into SEO yet, you still need it for some simple website management features such as submitting sitemaps.